Privacy Policy

This website is operated by ANVIL ANALYTICAL LIMITED (registered in England and Wales with company number 13780593 whose registered address is at the 5th Floor, Kings House, 174 Hammersmith Road, London, England, W6 7JP) – a company whose parent owns 4C Associates Limited, Ebit Business Solutions Ltd, Henkan Ltd, MCP2 Limited, Procure4 Limited ( collectively “4C”).

Anvil Analytical promises to use all reasonable endeavours to keep your data safe.

Anvil Analytical promises to comply with the General Protection Regulation (“GDPR”) and the Data Protection Act 2018 (collectively “Data Protection Law”).

How we use your information

This privacy notice tells you what to expect when 4C collects personal information through this website or otherwise. It applies to information we collect about:

  • Visitors to our website and other business contacts
  • People who use or inquire about our services including existing, potential and past customers
  • Suppliers’ contact details
  • Competition entrants
  • People whose information is supplied to us by our customers
  • Job applicants, employees, workers, contractors and interns

In each case, we may capture personal data specifically personal identifiers, such as contacts and characteristics including individuals’ names and contact details such as their phone numbers and email addresses. In the case of job applicants and employees, we may have cause to capture special category data – data which is more sensitive – not least to ensure our compliance with the Equality Act 2010.

Most of the personal information we process is provided to us directly by you through the website or by direct contact to the organisation for the purposes of inquiries about services, careers or in the form of entries to competitions and is obtained through explicit consent.

We may also receive personal information indirectly from business directories for the purposes of networking and marketing which we may process on the legal basis of legitimate interest.

Our HR department may share personal data with third parties for the purposes of fulfilling its contractual obligations such as payroll, benefits, pension and staff records. We may share business contact details with third parties that operate our client relationship management systems on the basis of legitimate interest.

4C ensures all its staff are trained and made aware of their responsibilities under the GDPR and it undertakes regular reviews of its information security policies, security and best practice, in respect of the protection of personal data.

Visitors to our websites and other business contacts

When someone visits our website, we collect and use aggregated data such as statistical or demographic data. For example, we may aggregate the usage data to calculate the percentage of users accessing a specific website feature. If we combine or connect aggregated data with your personal data, so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice and our privacy policy.

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy notices on the other websites you visit.


Cookies are small pieces of text sent to your web browser when you visit a website. A cookie file is stored in your web browser and allows the website or a third party to recognise you and make your next visit easier and the website more useful to you.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or may not function properly.

Contact us page

By completing the ‘contact us’ page form, you consent to your details being stored in our database and acknowledge that they will be used to enable us to make contact with you with relevant information.

People who use 4C services, such as existing, potential and past customers

We have to hold the details of the people who have inquired about our services and their team members, in order to contact them about the services and for other related purposes.

People whose services we use in other words suppliers

We have to hold the details of the people who supply a service to us in order for the service to be carried out.

Competition entrants

4C is the Data Controller for the information you provide in entering a competition, unless otherwise stated. Your data will be provided to the relevant person in order to fulfil the prize giving.

People’s information supplied to us by our customers

4C is the Data Controller for the information provided by our customers. Data will be used under the guidance of the supplying client so that it is compliant with Data Protection Law. Data will not be passed on at any time

Job applications, employees, workers, contractors and interns

4C is the Data Controller for the information you provide during the employment process unless otherwise stated. If you have any queries about the process or how we handle your information please contact us at

Your rights

Under the Data Protection Law, you have rights as an individual which you can exercise in relation to the information we hold about you.

You can read more about these rights on the ICO website.

Data retention and the right to be forgotten

When you have granted consent to us holding your personal data:

It will be retained for no longer than is necessary for the purpose it was obtained
You have the right to be forgotten and can advise us easily that you want to be (i) taken off mailing lists and/or (ii) forgotten by sending an email to

Right of access

  • Individuals have the right to access their personal data and supplementary information
  • The right of access allows individuals to be aware and verify the lawfulness of the processing
  • We will provide a copy of the information held free of charge and provided within one month of the request
  • A request to access information should be sent by email to


We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

Our commitment

We will ensure that:

  • Consent is received from all stakeholders, contacts, colleagues, customers to hold personal data
  • Data is current and accurate
  • Data is not excessive or irrelevant
  • Data is removed once the commercial requirement is ended
  • Data is not used in ways that are unacceptable or unexpected by the person it is about
  • Data is kept securely
  • Data is deleted when the person exercises their right to be forgotten

Contact information

For a copy of 4C full Data Protec­tion Policy, for any additional information or to raise a concern, you can email

You can also advise ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113 ICO website: